— English
100,000+ SKU Catalog — B2B Wholesale Growth for a Global Jewelry Marketplace
Client
The client is a global B2B wholesale supplier of jewelry, clothing and fashion accessories — over 100,000 products serving retailers worldwide through a deep, fast-moving catalog.
Challenge
Growing a wholesale jewelry supplier through Google Ads calls for a nuanced, B2B approach. Unlike B2C, the focus isn't a single consumer purchase — it's reaching business owners, targeting niche buyer segments, and standing out in a crowded supplier marketplace. The key was making sure the right products reached the right business customers while maximizing ROI.
Approach
WeAdU partnered with the client to take their campaigns to the next level. Understanding their role as a wholesale supplier to retailers worldwide, our goal was to drive more qualified traffic, lift conversion rates and optimize ad spend for maximum profitability — through a multi-layered strategy.
- Advanced audience targeting: We used Google's audience tools to reach retail buyers seeking wholesale jewelry and accessories, segmenting by business type (small boutiques, larger chains, online retailers) so ads spoke to each segment's needs.
- Feed-only PMax campaigns: One feed-only Asset Group per product category, prioritizing Google Shopping and Dynamic Remarketing, then expanding into Search, Display, YouTube and Discovery as conversion data matured.
- B2B keyword optimization: A keyword strategy built for business intent — "wholesale jewelry supplier," "bulk accessories," "fashion jewelry for retailers" — so ads showed to owners actively sourcing wholesale product.
- Enhanced ad copy & creative: Messaging around the client's USPs — no minimum order quantities, rapid worldwide shipping, and trendy, quality products — the factors that matter most to retail buyers.
- Ongoing analysis & optimization: Continuous bid, budget and creative refinement tied to seasonal trends and new launches.
Results
Our work helped the client break through the challenges of the wholesale jewelry market — increasing online visibility and driving more qualified leads. By combining audience targeting, feed-only PMax and B2B-specific keyword optimization, we helped them reach a larger audience of retail buyers, improve conversion rates and grow the business efficiently.