Frequently asked questions

WeAdU is a performance-based paid-media agency specializing in Google Ads, Microsoft Advertising, and Meta Ads. We help e-commerce businesses — especially multi-brand resellers — build profitable, scalable ad systems. Founded in 2002. Google Premier Partner 2024–2026.

WeAdU is built for multi-brand e-commerce resellers — businesses that sell established brands across a large catalog and need campaign structures that scale with feed complexity. We also work with DTC brands and standard e-commerce retailers.

No — we specialize in resellers, but we welcome any serious e-commerce business. Our feed-first, AI-boosted methodology works for any store with a large product catalog, high SKU volume, or multi-brand complexity. Not a reseller? You're welcome too.

WeAdU is performance-based. We work on a management fee structure tied to results — not a fixed retainer that insulates us from performance. Pricing depends on account size and scope. Contact us to discuss.

No lock-in, no long-term commitment. We work month-to-month. You stay because the results justify it — not because you're contractually obligated. This is how we've retained clients like Wellbots since 2014.

Google Premier Partner status is awarded to the top 3% of Google Ads agencies globally, based on ad spend managed, client growth, and product certification. WeAdU has held Google Premier Partner status in 2024, 2025, and 2026.

For most multi-brand resellers, a good ROAS is 6x–12x — but the right number depends on your margin, brand mix, and growth intent. Incremental ROAS matters more than blended average: separate branded from non-branded traffic, and measure each brand tier independently.

WeAdU specializes in the structural complexity that resellers face: feed architecture, brand-level campaign segmentation, MAP-aware bidding, daily automated classification. 47 documented operator decisions per campaign. Most agencies optimize for account-level ROAS and miss the margin story. We don't.

Google Ads (Shopping, Performance Max, Search), Microsoft Advertising (Bing Shopping, Search), and Meta Ads (catalog, prospecting, retargeting). Google is the primary engine; Microsoft extends reach at lower CPCs; Meta expands to new audiences.

Yes. Microsoft Advertising is a core part of our channel stack for resellers. We import your Google Shopping feed, add Microsoft-specific optimizations, and run it as an integrated extension of your Google program — typically at 30–40% lower CPCs.

Performance Max is Google's AI-driven campaign type that serves across all Google surfaces. We run PMax with a three-tier architecture (top brands, growth brands, catalog residual), daily feed automation, and 47+ operator controls — so Google's AI optimizes on clean, focused data rather than the whole catalog at once.

Yes. WeAdU has managed Google Ads suspension recovery cases for 24+ years. We diagnose the exact violation, fix the root cause completely, and submit a precise, documented appeal. We do not recommend creating new accounts — that triggers a harder-to-remove circumvention flag.

Feed and structure improvements typically show measurable impact within 4–8 weeks as Google's AI relearns on the new data. Full campaign architecture benefits — brand-level segmentation, automated classification — compound over 3–6 months as data accumulates.

Our methodology is best suited to accounts spending $5,000+/month on Google Ads, where feed complexity and campaign architecture have a material impact. If you're earlier stage, the free audit will tell you honestly where you stand.

The free Google Ads audit covers: feed quality assessment, campaign structure diagnosis, wasted spend identification (branded/non-incremental), ROAS ceiling analysis, and a prioritized quick-win list. No access required for the initial report — we use publicly available data first.

Yes. WeAdU serves clients internationally. Our team communicates in English, French, Portuguese, Spanish, and Serbian. We have worked with clients across the US, UK, Europe, and beyond since internationalizing in 2017.

MAP (Minimum Advertised Price) is a manufacturer policy restricting the lowest price resellers can show in advertising — including Google Shopping ads. Violating MAP can result in losing brand authorization. WeAdU's feed management includes MAP-aware custom labels and daily price audits to protect your reseller agreements.

Every product in your feed is classified daily based on the past 30 days of ROAS data, price band, and brand status. This updates custom labels automatically — so campaign structure always reflects current performance. New winners get promoted; discontinued SKUs get excluded. No manual intervention required.

Jeff Pen founded WeAdU in 2002. He has spent 24+ years building and managing paid-media campaigns, with a specialization in multi-brand e-commerce and feed-driven Google Ads. He leads client strategy and is the primary contact for new partnerships.

Start with a free Google Ads audit — no obligation, no account access required initially. We'll show you exactly what we'd fix and why. From there, if it makes sense for both sides, we discuss scope and start. Email: hey@weadu.com · Audit: /audit