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Case studies

Anonymized results from real Google Ads accounts across 19 sectors — electronics, luxury, supplements, footwear, jewelry, home & garden, apparel, and more.

Long-term trajectory (2018–2020, US market):

The client is a New York-based consumer electronics reseller. Since 2014, the company has partnered with WeAdU to grow its paid-media presence on Google…

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7× ROAS in 60 Days for an Authorized Luxury Boutique

The client is an authorized boutique retailer of an iconic European luxury house (writing instruments, leather goods, fine watches), based in France. The…

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Culinary Ingredients

The client is a US e-commerce brand specialised in premium flavoring extracts, spices, and culinary ingredients. Trusted by culinary professionals, food…

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+32% ROAS — Beating Seasonality for a French Outdoor Sports Retailer

The client is a multi-season French e-commerce retailer offering ski, cycling, running and streetwear gear. Demand peaks in winter but softens sharply…

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5,000+ SKU Catalog — Scaling a US Supplement Retailer with Steady ROAS

The client is a US family-owned wellness retailer specialising in nutritional supplements, multivitamins and wellness products — a 5,000+ SKU catalog…

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Scaling a Premium Headphones Brand Across Google Ads Channels

The client is a global consumer electronics brand specialising in premium headphones and audio equipment — from DJ and monitoring gear to ANC and Hi-Fi…

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+383% Conversion Value — Pre-Launch Google Ads for a German Designer Furniture Marketplace

The client is a Germany-based marketplace for preloved designer furniture and conscious living. The team came to WeAdU before launch — they knew the time…

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Scaling a US Multi-Brand Footwear Retailer on Google Ads

The client is a US footwear e-commerce retailer carrying a broad multi-brand catalog across styles and price points — competing in one of the most…

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100,000+ SKU Catalog — B2B Wholesale Growth for a Global Jewelry Marketplace

The client is a global B2B wholesale supplier of jewelry, clothing and fashion accessories — over 100,000 products serving retailers worldwide through a…

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Scaling a Smart Home Security Brand with Feed-Only Performance Max

The client is a global consumer electronics brand specialising in home security — security cameras, NVR systems and connected home products for residential…

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Sweet Success — Google Ads for a US Online Confectionery Retailer

The client is a US online confectionery retailer offering a wide range of sweets and seasonal candy — a highly visual, impulse-driven category with sharp…

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+18% Conversions — Scaling a US Kids' Cooking Subscription Box

The client is a US subscription-box service that inspires kids to learn about cooking and healthy eating — monthly boxes with step-by-step cooking guides,…

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Improving ROAS for a US Yoga & Activewear Retailer

The client is a US e-commerce retailer specialising in yoga apparel and activewear accessories — a competitive niche where product visibility and search…

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Robust ROAS Growth for a US Outdoor Furniture Retailer

The client is a US outdoor furniture retailer specialising in all-weather wicker patio and dining collections — a seasonal category where feed quality and…

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+245% Conversion Value and +484% ROAS for a French Medical Apparel Retailer

The client is a trusted French medical-equipment and apparel marketplace where health professionals and individuals buy at competitive prices. The company…

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Revenue Growth with Strong ROAS for a US Religious Gifts Retailer

The client is a US e-commerce retailer specialising in faith-based gifts, home décor, jewelry and personalised Christian keepsakes — a niche audience with…

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Excellent ROAS Through Peak Season for a US Seasonal Costumes Retailer

The client is a leading US online retailer specialising in costumes and accessories for themed events — a vast inventory across all age groups in one of the…

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Strong ROAS Growth for a US Raised Garden & Outdoor Living Brand

The client is a US gardening brand offering modular outdoor solutions — raised garden beds, sandboxes, edging and related products for home gardeners and…

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+$4.25M Revenue (+49%) — Scaling a Premium US Farm-Direct Florist Without Sacrificing ROAS

The client is a premium US florist operating farm-direct — sourcing stems from growers and delivering nationwide. A mature Google Ads account with years of…

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Impressive ROAS — Making Google Ads Work for Martial Arts Gear

The client is a leading provider of affordable, high-quality martial arts gear, specializing in equipment for Brazilian Jiu-Jitsu (BJJ), MMA, boxing and…

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A note on our track record

WeAdU is the current home of a Google Ads practice founded in 2002 by Jean-François Pen. Over more than two decades, that practice has operated as a freelance consultancy and through several companies founded and led by Jean-François — including Arasaka, Y Commerce, Generads and KEYWY LLC — as he relocated internationally. The company names changed; the practitioner, the method and the accountability never did. Results, case studies and client testimonials on this site may therefore reference campaigns delivered under those earlier structures. Every engagement cited was personally managed by the same leadership that operates WeAdU today. All figures are drawn from real advertising account data. Where clients are not named, it is to respect their confidentiality.

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