SEO title: Flo Motorsports exact-part Search — WeAdU
Client
Flo Motorsports (flomotorsports.com) ran Google Ads with WeAdU. The comparison uses two dated windows — January 1–March 31, 2025 vs April 1–June 30, 2025.
Challenge
Two pressures had to be held at once:
- The part number, not a vague kit — Riders search a specific fastener or body panel. The feed had to match that MPN or the click never became an order.
- All three gauges moved together — Orders rose, unit CPA fell and ROAS rose while spend grew. That joint movement is the published story, not a trade-off between volume and return.
Approach
We scaled Search on exact part numbers and rebuilt the Merchant Center feed so repair and customization queries matched the SKU. Volume, unit CPA and ROAS all improved while spend grew.
Results
Comparing January 1–March 31, 2025 vs April 1–June 30, 2025, WeAdU delivered a +116.67% increase in orders — 600.00 → 1,300.00 — for Flo Motorsports. Against the previous period, the account also delivered:
- Orders — 600.00 → 1,300.00 (+116.67%).
- ROAS — 5.00× → 6.50× (+30.00%).
- CPA — −16.90%.
- Average order value — +8.01%.
- Ad spend (index) — index 100 → 180.00 (+80.00%).
- Total conversion value (index) — index 100 → 234.00 (+134.00%).
On Flo Motorsports, order volume, unit CPA and ROAS all improved while ad spend grew. That joint movement is published as measured.