— English
+245% Conversion Value and +484% ROAS for a French Medical Apparel Retailer
Client
The client is a trusted French medical-equipment and apparel marketplace where health professionals and individuals buy at competitive prices. The company has supplied the healthcare sector since 1887 — pairing deep industry heritage with a modern e-commerce catalogue.
Challenge
With a vast catalogue and a crowded, price-sensitive market, the client needed to stand out in front of competitors, put new product releases in front of the right buyers, and grow brand reach — profitably. The partnership had a real test built in: WeAdU first worked with the client in 2011, saw early performance gains, then parted ways after about three months. After trying other agencies, the client came back to WeAdU in 2018 — this time to build a lasting, results-driven Google Ads program.
Approach
We centred the strategy on Google Shopping, the highest-intent, highest-converting surface for a large product catalogue:
- Shopping-led visibility to get the client's products in front of competitors on the searches that matter most.
- New-release promotion so fresh inventory reaches ready-to-buy healthcare professionals quickly.
- Brand-reach expansion, broadening presence beyond best-sellers to the wider catalogue.
- Continuous optimisation and management of campaigns, bids and feed quality to compound performance over time.
Results
Since returning to WeAdU, and to this day, optimising and managing the client's Google Ads campaigns has delivered:
- +245% conversion value
- +484% ROAS